Besides, HUL is looking up to its trade partners to soon attain "normalcy" post GST and is working closely with them to restore it. FMCG major Hindustan Unilever is expecting the rural demand to revive on good monsoon and loan waivers to farmers by some states. Besides, HUL is looking up to its trade partners to soon attain "normalcy" post GST and is working closely with them to restore it. "We are expecting rural demand to build back gradually and good monsoon would help in that direction. Rural demand has been on weaker side for last few quarters and we are hoping that with a good monsoon coming, it will turn," HUL Chief Financial Officer P B Balaji said. On the impact of GST on rural areas, he said: "Rural trade has more impact of GST in comparisons to the urban trade because they are taking time to understand it." Earlier, he said rural trade was growing faster than the urban but now it is almost growing at a similar leve...
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